by Paul Heaton | Marketing
For many small business owners, deciding how much to spend on marketing can feel like guesswork. Spend too little and you risk staying invisible. Spend too much in the wrong places and you can burn through money without seeing much return. You may have heard rules...
by Paul Heaton | AI, Digital Marketing
AI has changed marketing faster than most businesses have had time to properly think about. A few years ago, producing a polished article, social post, presentation, image or video took time, specialist skills and usually a reasonable budget. Today, almost anyone can...
by Paul Heaton | AI, Digital Marketing, Marketing
Artificial intelligence has made content creation faster than ever. But it may also be making brands sound more alike than ever before. Recently, while working on a website project, one piece of feedback stood out. The client felt some of the copy sounded professional...
by Paul Heaton | Branding, Digital Marketing
People do not buy products. They buy how those products make them feel. That single truth sits at the heart of emotional branding, and understanding it can completely change the way you think about your business. The Core Idea Emotional branding is the practice of...
by Paul Heaton | Digital Marketing, Google
If your website is appearing in Google search results but not getting clicks, you are not alone. It is a common issue for small businesses and one that can be frustrating to diagnose. On the surface, everything looks positive. Impressions are increasing, your pages...
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