by Paul Heaton | Branding, Logo
The reason your brain can identify a brand without seeing its name or any other identifier is because the logo attracts attention and has a favourable effect on individuals. It increases the market repute of your brand. A logo is an important component of a company...
by Paul Heaton | Branding, Design, Logo
You have an operational business. Now is the moment to distinguish yourself from your competition by establishing your own brand and voice among the noise of voices out there. Now is the moment for branding. Why not save money and do it yourself? Okay, quit now! Bad...
by Paul Heaton | Branding, How to
When Eunoa Digital is at the beginning stages of creating a new brand or evolving an existing brand we like to get everyone involved in the business. We feel it is important for all staff, not just the board of directors or the owner, to feel involved in the branding...
by Paul Heaton | Branding, Logo
Logos are signs, marks of identity designed for easy recognition. They are used by every kind of organisation in every part of the world, from international corporations to charities and from political parties to community groups and schools. Logos also identify...
by Paul Heaton | Branding
To truly understand the importance of evolving your brand, you first need to understand what a brand is and how customers identify with it. A brand is created through a name, logo and slogan which represents the product or service that a company or business offers. As...
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