by Paul Heaton | Branding, Digital Marketing
People do not buy products. They buy how those products make them feel. That single truth sits at the heart of emotional branding, and understanding it can completely change the way you think about your business. The Core Idea Emotional branding is the practice of...
by Paul Heaton | Marketing
How do you know what your customers really want? Understanding the customer experience has always been the way forward but if you don?t know what that is and lack awareness of the customer journey then you are likely to lose out to your competitors. Your relationship...
by Paul Heaton | Marketing
There is nothing, in my opinion, to beat that relationship between a B2B company and it?s loyal customers developed through face to face contact and nurturing; to ensure profitable, repeat business and referrals. However, b2b buyers are changing their approach to...
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