by Paul Heaton | AI, Digital Marketing
AI has changed marketing faster than most businesses have had time to properly think about. A few years ago, producing a polished article, social post, presentation, image or video took time, specialist skills and usually a reasonable budget. Today, almost anyone can...
by Paul Heaton | AI, Marketing
ChatGPT is a powerful tool, but many businesses are disappointed with the results they get from it. In most cases, the issue is not the technology itself, but how ChatGPT prompts are written and used. When ChatGPT is treated like a shortcut, the output is usually...
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