HandyNick Website and Digital Marketing
Client: Handy Nick
Sector: Home Maintenance | Local Trade Services
The Challenge
Handy Nick’s previous website was built in 2010 and no longer reflected how customers search for and choose tradespeople today.
There was:
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No Google Analytics tracking
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No Google Ads activity
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No Google Business Profile
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No structured SEO strategy
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No measurable traffic
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No inbound enquiries
All new work was coming through word of mouth.
In a sector where reliability and trust are major concerns, the opportunity was clear. We needed to modernise the brand presence, position Nick as dependable and professional, and create a predictable lead generation system rather than relying purely on recommendations.
Our Approach
We redesigned the website from the ground up.
The focus was on clarity, trust and simplicity:
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Clean, modern layout
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Clear pricing structure
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Strong calls to action
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Prominent phone number and enquiry form
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Testimonials positioned to reinforce reliability
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Area coverage clearly listed for local SEO
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Professional but approachable tone
Beyond design, we built the full digital foundation:
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Google Advertising campaign setup
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Google Business Profile setup and optimisation
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Google Analytics implementation
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On-site SEO copy and structure
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Ongoing SEO marketing strategy
The aim was not just a better looking website, but a measurable marketing system.
The Results
Within the first month of launch, the transformation was immediate.
From zero measurable traffic and no online enquiries, the site began generating consistent activity.
In the first 28 days:
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114 active users
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807 tracked events
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114 new users
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38 sessions from paid search
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17 direct visits
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Organic search traffic beginning to grow
Most importantly:
An average of 5 enquiries per day in month one.
The website moved from being a static online brochure to becoming an active lead generation tool.
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The Outcome
Handy Nick now has:
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A modern, trustworthy digital presence
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Measurable performance data
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A consistent enquiry stream
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Reduced reliance on word of mouth alone
In a trade sector where many competitors still rely on informal marketing, this shift positioned Nick as reliable, professional and easy to contact.
A strong example of how even small local businesses can see rapid results when design, trust and performance marketing work together.
