Chora Consulting: Brand Evolution and Website Design
Client: Chora Consulting
Sector: Community Development, Charity Consultancy and Placemaking
The Challenge
Chora Consulting had built a strong reputation within the charity, community engagement and placemaking sectors, but their visual identity and website no longer reflected the quality and breadth of their work.
The existing brand had recognition and equity that had been built over time, so a complete rebrand was neither necessary nor desirable. Instead, the challenge was to evolve the identity, improve consistency and create a more professional presentation while retaining familiarity for existing clients and stakeholders.
Alongside the branding work, the website required a complete redesign. The new site needed to communicate Chora’s three core service areas clearly, improve the user experience and provide a stronger platform for future growth.
Our Approach
We began by reviewing the existing brand and identifying the elements that should be retained and those that could be strengthened. The logo was refined rather than replaced, preserving recognition whilst creating a cleaner and more professional identity.
A new colour palette was developed to introduce greater consistency and flexibility across digital and printed communications. To support navigation and service differentiation, a dedicated colour system was created for Chora’s three service areas: Charities, Communities and Place.
Typography was carefully selected to improve readability and create a more contemporary visual presence. These changes formed the foundation of a broader visual identity that could be applied consistently across marketing materials, presentations and digital channels.
The website was then redesigned around the evolved brand. Clearer content hierarchy, improved layouts and stronger calls to action were introduced to help visitors quickly understand Chora’s services and expertise.
The Results
The project delivered a cohesive identity system that better reflects Chora Consulting’s professionalism, experience and values.
The evolved brand provides greater flexibility across both digital and printed applications while maintaining continuity with the organisation’s established reputation. The introduction of service-specific colours helps communicate the structure of the business and creates a more intuitive user experience throughout the website.
The redesigned website presents Chora’s services more clearly, strengthens visual consistency and provides a platform that can grow alongside the organisation.
The Outcome
This project demonstrates how branding and website design often work most effectively when developed together. By evolving the identity and redesigning the website as part of a single project, we were able to create a stronger, more consistent experience across every touchpoint.
Rather than starting from scratch, the result is an evolution of an established brand that respects the organisation’s history while providing the tools and confidence needed for the future.
Services: Branding • Logo Refinement • Colour Palette Development • Typography Selection • Website Design • User Experience
