Branding for “In Our Backyard” Event by The Vale

Sector: Events and Live Music
Project Type: Event Branding and Promotion

The Challenge

The Vale wanted to host a one-night music event celebrating four local bands, built around a strong 1960s theme. The goal was to create a distinctive identity that would attract a wide audience and generate enough momentum to sell out the event.

Our Approach

We developed a bold visual identity inspired by 1960s psychedelic design. The creative direction balanced nostalgia with clarity, ensuring it felt authentic without becoming cliché. Each band was given its own visual personality within the wider event system, allowing the campaign to feel cohesive but varied.

Deliverables

• A4 event poster

• Social media graphics for Instagram and Facebook

• Animated promotional reel

• Paid and organic social media campaign

Results

The event sold out. The campaign built strong anticipation online and successfully positioned the night as a celebration of local talent. The cohesive visual system strengthened The Vale’s brand and created a memorable experience for attendees.